(RNN) - IHOP revealed Monday what the "b" in its new "IHOb" marketing campaign stands for - it's burgers.
Insults followed.
"Not really afraid of the burgers from a place that decided pancakes were too hard," tweeted the Wendy's official account.
They weren't done, adding, "Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better."
Remember when you were like 7 and thought changing your name to Thunder BearSword would be super cool? Like that, but our cheeseburgers are still better.
— Wendy's (@Wendys) June 11, 2018
When prompted, Wendy's made it clear IHOb was the least of its concerns.
Not really afraid of the burgers from a place that decided pancakes were too hard.
— Wendy's (@Wendys) June 11, 2018
Whataburger chimed in, too.
As much as we love our pancakes, we'd never change our name to Whatapancake
— Whataburger® (@Whataburger) June 11, 2018
Denny's dropped some subtle shade in its feed.
👦: Grandpa, do you remember the Great Burger Wars?👴: lol no I was chillin drinkin milkshakes and trying to make sense of Westworld
— Denny's (@DennysDiner) June 11, 2018
White Castle got in a jab, too.
We are excited to announce that we will be switching our name to Pancake Castle.
— White Castle (@WhiteCastle) June 11, 2018
Moon Pie couldn't resist.
We've worked really hard for like 100 years to get people to remember our brand name so if it's cool with everyone we're just going to stick with MoonPie thank you
— MoonPie (@MoonPie) June 11, 2018
IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b." President Darren Rebelez made the announcement on "Fox & Friends"
"We're always going to have pancakes on the menu. We're always going to be IHOP," he said moments after saying they weren't IHOP. "But America loves burgers, and America loves IHOP. And we thought this was a fantastic combination."
‘B’IG REVEAL: The answer we’ve all been waiting for...the ‘b’ in @IHOb is for BURGERS! pic.twitter.com/viIWYDfurQ
— FOX & friends (@foxandfriends) June 11, 2018
The restaurants already had burgers. But these are new 'Ultimate Steakburgers," the website stated, with "all-natural, 100 percent USDA choice black Angus beef."
The rollout on social media, where much of the interest appeared, did not go smoothly.
The official account's background image proudly proclaimed "Burgers" but didn't provide a tweet explaining the changes. Its bio was changed to "Burgers so burgerin’ good, we changed our name to IHOb. For burgers."
The IHOP/b website still proclaimed the announcement was 30 minutes away at 8 a.m. ET. Then the tweet dropped at 8:10.
Dear Internet, we abbreciate your batience. Now let’s see who guessed right. B-hold!!!!! #IHOb pic.twitter.com/Fh3SkZ7s3Y
— IHOb (@IHOb) June 11, 2018
People on Twitter weren't impressed.
IHOb is the guy who gets a face tattoo of the girl’s name after 1 date
— christine teigen (@chrissyteigen) June 11, 2018
Hey @IHOb, you probably should check your website. I think @Wendys hacked you. pic.twitter.com/ibBykGB0d9
— Erick Erickson (@EWErickson) June 11, 2018
IHOb before pic.twitter.com/GmQAKx76Vk
— christine teigen (@chrissyteigen) June 11, 2018
#IHOP renaming their chain to International House of Burgers is like deciding to put the WCW Championship on David Arquette.😂😂😂Too soon? #IHOb
— Bubba Ray Dudley (@bullyray5150) June 11, 2018
What a great marketing strategy. I mean burgers are so unique it’ll definitely help the brand 🤦♂️ https://t.co/fvZSe4rCfS
— Michael Slavit (@MSlavit94) June 11, 2018
Me after looking for pancakes on the menu for 10 mins, then realizing that I’m at @IHOb #IHOB pic.twitter.com/dQ0bAVdEsz
— Will Blackmon (@WillBlackmon) June 11, 2018
But IHOb has made it clear that it's standing behind its decision, and doesn't mind firing shots of its own.
All in is all we know. Come try one if you want a new legend in your life.
— IHOb (@IHOb) June 11, 2018
Copyright 2018 Raycom News Network. All rights reserved.
(RNN) - IHOP has been teasing its so-called name change for a week, flipping the "P" to a lowercase "b."
The company revealed Monday what the "b" stands for - it's burgers.
IHOP/b President Darren Rebelez made the announcement on "Fox & Friends"
"We're always going to have pancakes on the menu. We're always going to be IHOP," he said moments after saying they weren't IHOP. "But America loves burgers, and America loves IHOP. And we thought this was a fantastic combination."
The rollout on social media, where much of the interest appeared, did not go smoothly. No tweet dropped to explain it, but the official accounts background image proudly proclaimed "Burgers."
Its bio was changed to "Burgers so burgerin’ good, we changed our name to IHOb. For burgers."
The IHOP/b website still proclaimed the announcement was 30 minutes away at 8 a.m. ET. Then the tweet dropped at 8:10.
Copyright 2018 Raycom News Network. All rights reserved.
