LEON COUNTY, Fla. (WTXL) - A new advertising campaign has been announced to boost tourism in Leon County.
Leon County Tourism, also known as Visit Tallahassee, announced the It's all in Tallahassee campaign, during their annual marketing roll-out event on Tuesday, October 3 at Proof Brewing Company.
Organizers say the "All" in Tallahassee campaign alludes to a wide variety of activities for visitors, from outdoors and nature, to history and heritage, and arts and culture.
Visit Tallahassee leaders say focusing on creating a vibrant tourism destination is important, estimating that in the past year, Leon County saw 2.4 million visitors, creating a 901-million dollar economic impact from tourism.
“With eight consecutive years of growth, tourism has an established record of success for Leon County,” said Kerri Post, Director of Leon County Tourism. “We’re implementing a new advertising campaign and a number of new initiatives to broaden the narrative and ensure continued tourism growth at record levels.”
