TALLAHASSEE, FL (WTXL) -- Tallahassee business and community leaders spent the weekend in Destin, learning how to make the city a better place to live. It was all part of the Tallahassee Chamber of Commerce conference. There, leaders learned different ways to improve their businesses after hearing from several keynote speakers.
Officials from the Tallahassee International Airport took part in the event. One of the lessons they learned is how to better serve the demands of the community, and for the airport, that means more flight options.
"We're in desperate need of service to South Florida, and I feel like Jet Blue with their low-cost structure would be a significant enhancement to the airport," said Chris Curry, director of aviation.
The organization sociallyloved promotes local businesses through photography and social media. The owner says this weekend taught her ways to better expand her company's influence.
"I learned how unique packaging, making memorable experiences for your customers, and making sure your customers always have a great story to tell about your business is really what increases brand awareness, and to always make sure you spread your word-of-mouth like peanut butter," said Kristine Sinclair, one of the organization's founders.