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Leon County Schools to launch new marketing campaign

Posted at 6:19 PM, Oct 11, 2019
and last updated 2019-10-11 18:19:44-04

LEON COUNTY, Fla. — Schools in Leon County Schools are just as good as any charter school.

That's the message the district is trying to get across with a new marketing campaign.

This is all a numbers game. For every child signed up to attend a Leon County school, the state gives the district $7,000, but if that child goes to a private school, that money disappears.

That's the reason for this new campaign. It's supposed to fight the departures by showing families everything the district has to offer from foreign language classes to robotics in elementary schools.

The school board chair says "re-branding" is more about showing people everything their kids can get from LCS instead of looking for education somewhere else.

"It's not about a cute logo or anything like that. That would be superficial. We want to communicate to parents that here's what we're giving our schools and before you decide to go somewhere else, take a look at what you have in your own neighborhood," said Rosanne Wood.

Wood says, when a charter school opens next year, the district stands to lose millions.

The campaign will start with the marketing person, but will branch out to things like re-vamping the LCS website and meeting with parents to see everything they want in their kid's education.