(CNN) - Walmart angered many consumers with a display that seemed to market guns as back-to-school items.
A photo of a sign over a gun case reading "Own the school year like a hero" spread like wildfire on social media.
Walmart condemned the sign, calling it "truly awful" and "horrible."
Charles Crowson, a Walmart spokesman, said Wednesday that the company is still trying to find the store where the photo was taken.
He apologized and promised the sign will be removed as soon as it is found.
uhhhh @Walmart we need to talk pic.twitter.com/Fwb4UdXf1D
— sara (@thisbemesara) August 9, 2017
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