(CNN) - First brown, then white, now pink - scientists have invented a new chocolate called "ruby," which has a reddish-pink hue and a fruity, berry-like flavor.
Swiss cocoa giant Barry Callebaut said the chocolate is made from the ruby cocoa bean and has no berry flavoring or color added.
The new chocolate comes 80 years after white chocolate was introduced to the market.
what an exciting day it was, yesterday, when we launched #rubychocolate !?? “Ruby Chocolate” by @BCgroupnewshttps://t.co/YWwWpZ7EiR pic.twitter.com/o1I95yJG1m
— Barry Callebaut (@BCgroupnews) September 6, 2017
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