(CNNMoney/CNN) - Drivers of the new Lamborghini Aventador S can cruise with some added ego.
It's not an insult to the driver, it's a new operating mode.
Lamborghinis typically come with preset modes for street, track and sport driving.
The new "ego" mode allows drivers to customize the car's settings.
But more than just ego, the new Lamborghini packs increased power and four-wheel steering for smoother operation. Its starting price is at $420,000.
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