News

Actions

Lego sales drop for the first time in 13 years

Lego sales drop for the first time in 13 years
Posted
and last updated

(CNN) - Sales are down for colorful, brick-style toy maker, Lego, for the first time in 13 years.

The Danish company said on Tuesday, that annual revenue dropped 8 percent last year, which ended Lego's long streak of rapid growth.

Lego sales had quadrupled since 2007, powered by the success of its Star Wars products and "The Lego Movie."

One toy analyst said it grew so quickly, that the company inevitably had to hit a wall.

Copyright 2018 CNN. All rights reserved.