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'Just kill yourself' hat removed, store apologizes

Posted at 11:07 AM, Jul 07, 2017
and last updated 2017-07-07 11:07:14-04

KANSAS CITY, MO (WDAF/CNN) - A Kansas City store is apologizing for selling a hat critics say makes light of suicide.

The hat has the words "just kill yourself" written above an upside down handgun in an apparent reference to the Nike logo.

The manufacturer of the hat is unclear.

The hat caught the attention of one shopper, who immediately decided to take action.

"I honestly couldn't believe my eyes that I had seen a gun with 'just kill yourself,'" Jesse Stamper said. "Whenever I saw the gun in the swoosh symbol as if it was meant to endorse and make suicide a joke after not only my personal struggles of being in a hospital and going through suicidal things with my family."

Stamper said she spoke to cashiers and the manager of the store, Bunker, and they also reached out to her via email to apologize.

"I'm still very upset they even had the hat on the shelf," Stamper said. "People could be going through more than what you know, and to even endorse or give somebody the thought that suicide is OK, or it's what you should do, I just don't agree with that."

Bunker issued a statement saying it will no longer offer the hat, called it insensitive and apologized for any pain the hat caused to customers.

Copyright 2017 WDAF via CNN. All rights reserved.