(RNN) - Start your engagement off with a bang.
That's what Trinity Diamonds Direct in West Monroe, LA, is hoping customers will do, and they'll provide the bang for free.
From Aug. 1-15, the "Shotgun Wedding Sale" means any engagement ring purchase of $2,500 or more comes with a free 12-gauge shotgun.
"Hopefully, if it goes well we'll turn it into an annual thing," said Scotty Sills, marketing director for Trinity Diamonds Direct. "We're hoping to triple our average sales for August."
Sills said his wholesaler gave him the idea, talking about stores in Texas and Arkansas that had success with the promotion. He decided to give it a try.
When a customer purchases a ring, they receive a voucher for a Remington Model 870 12-gauge shotgun from TP Outdoors, which is located a few miles across town.
TP Outdoors vice president Bill Petrus said the store has partnered with other retail outlets on similar promotions in the past and all Louisiana and federal laws regarding gun purchases are followed for the free shotgun.
"They bring the coupon, fill out all the paperwork, provide proper ID, we do the background check and then they get their gun," Petrus said.
West Monroe, LA, is known as the home of Duck Commander and the Robertson family of "Duck Dynasty" fame. Trinity Diamonds Direct's website features a testimonial from Jep Robertson.
Though the sale doesn't officially start until Aug. 1, Sills said the reaction has been positive enough that they started early and have already given away three shotguns.
"We purchased some (shotguns) ahead of time to make sure there's one in stock," Sills said. "We're going to do a re-evaluation around the 10th and see how it's going, whether we want to extend it."
The store is also giving away a shotgun free without a purchase to some lucky winner who likes their Facebook page, shares the post to their own page and tags two friends.
The winner will be announced Aug. 31.
In a similar promotion earlier this year, an Alabama roofer caused quite a stir with a shirtless commercial offering an AR-15 with the purchase of a roof.
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