(RNN) - H&M apologized Monday for using a black child to model a sweatshirt with the slogan, "coolest monkey in the jungle."
— Charles M. Blow (@CharlesMBlow) January 8, 2018
The image of the child wearing the hoodie appeared on the British version of H&M's online store.
Social Media users also pointed out a distinction between the wording on hoodies white child models wore from the same line, in comparison to that of the black child model.
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
H&M, which is based in Stockholm, issued an apology which said, "This image has now been removed from all H&M channels and we apologize to anyone this may have offended."
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