CHICO, CA (KHSL/CNN) - A new billboard put up on Wednesday in northern California is quickly raising a lot of eyebrows.
It's advertising a clothing store by using an image of President Donald Trump that many are calling offensive, featuring the 45th president in a Nazi uniform, No. 45 looking similar to a swastika and explosions in the background.
"My first reaction, honestly was shock, I couldn't believe it," one man said. "But as I sit here and look at it, I think it's bold, and I think it's courageous and for Chico. ... I'm impressed with Rouse and Revolt."
"It's got some pretty strong symbolism, and depending on who sees it, they might be offended by it," another man said.
The business being promoted on the billboard, Rouse and Revolt, is on Main Street in downtown Chico.
"Well, I mean, I guess it goes along with their name for the most part, so we'll see how it goes," another person said.
According to their website, they pride themselves on providing size-inclusive, high-quality recycled fashion to the community. Their way of promoting the business catches many by surprise.
Some people said off-camera said while they're upset about this billboard, nothing really surprises them any more. It just means they won't be supporting this business.
In a Facebook statement, store owner Nicholle Haber Lewis said in part, "We welcome all races, all religions, all countries of origin, all genders and we not only stand with you, we kneel with you as well."
Her statement does not explain the extreme images portrayed on the billboard, and why she chose to use them.
She is expected to speak out about why she chose those images Thursday.
Copyright 2017 KHSL via CNN. All rights reserved.
