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Amazon 'Prime Day' deals start Monday

Amazon 'Prime Day' deals start Monday
Posted at 11:53 AM, Jul 10, 2017
and last updated 2017-07-10 08:35:50-04

(CNN) - Amazon Prime shoppers have special deals coming their way, starting Monday night.

The company is set to kick off its third-annual Prime Day at 9 p.m. ET.

Amazon said it will offer new deals every five minutes for 30 hours. Discounts will reportedly be available on hundreds of thousands of items.

Buyers must have Amazon's Prime membership, which costs about $100 a year, but the company is offering a free 30-day trial to new Prime members.

Prime Days have given Amazon massive sales bumps in the past.

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