(CNN) - Amazon Prime shoppers have special deals coming their way, starting Monday night.
The company is set to kick off its third-annual Prime Day at 9 p.m. ET.
Amazon said it will offer new deals every five minutes for 30 hours. Discounts will reportedly be available on hundreds of thousands of items.
Buyers must have Amazon's Prime membership, which costs about $100 a year, but the company is offering a free 30-day trial to new Prime members.
Prime Days have given Amazon massive sales bumps in the past.
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