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FSU looks to bolster ticket sales following head coach announcement

Posted at 5:53 PM, Dec 09, 2019
and last updated 2019-12-09 17:53:53-05

TALLAHASSEE, Fla. (WTXL) — When the Seminoles aren't playing well, it's a domino effect.

Ticket sales lag as the crowds disappear. It's a financial loss felt on many levels.

The university is hoping that new head coach Mike Norvell can turn the team around and get those ticket sales back up.

For the Florida State University Football team the last couple of seasons have been a bit rocky.

"We sold more in '18 because because we sold roughly 7,000 season tickets in the main seating bowl - versus the 7,000 we didn't sell this year," said Jack Chatham, the assistant AD of ticket operations. "The schedule was also better last year... We had Clemson and Florida on the schedule and we started the year with Virginia Tech at home."

The stadium holds just under 80,000 people in the main seating bowl. On average, in the last 10 years, they've sold between 35,000 and 36,000 season tickets and 3,000 in Champions Club.

During Willie Taggart's first and second season, ticket sales dropped quite a bit.

"Season ticket sales, we were at 32,000 in the main seating bowl, it doesn't take into account the sky boxes or Champions Club, in 2018 to start his first season," said Chatham. "Last year we dipped down we were down to 25,000 in the main seating bowl.

And as the team struggled, student ticket attendance was down for the last two seasons but they did show up for this year's Miami game and tickets sold out.

The good news: Since Sunday's announcement about new head coach Mike Norvell... Florida State has already sold over 100 season tickets.