MIDWAY, Fla. (WTXL) - WTXL's First Alert Weather highlights the station's newly enhanced ability to give you early, dependable and local warnings about nature's potentially disruptive conditions.
Chief Meteorologist Casanova Nurse heads the team whose mission is to give viewers and followers of WTXL's digital and social media products ample time to complete their storm action plans.
"Our goal is to responsibly spread the message about approaching severe weather events to reduce the risk these events pose to life and property," he said.
The weather team's shift to First Alert Weather begins Tuesday, August 15, at 5 p.m.
On pre-designated "First Alert Weather Days," WTXL will feature on-air "early advisory" spots, online alerts and mobile push alerts - all to give you advance notice about atmospheric conditions expected to pose hazards.
High-impact weather conditions like severe thunderstorms, tornadoes, widespread or flash flooding, freezing rain or snow, damaging hail, or tropical cyclone impacts will prompt the notices. Extreme cold or heat will also be considered.
The goal of a First Alert Weather Day is to inform viewers and users of threatening weather days in advance, before you can expect increased weather coverage.
"We are also increasing our local focus on social media and our improved WTXL First Alert Weather app, with features that will advise app users in specific locales of weather hazards that affect them," Nurse said.
"This will be particularly helpful during the summer thunderstorm season, when inclement weather develops quickly and strongly over a relatively small area."
The team will cancel a WTXL First Alert Weather Day if forecast conditions change.
The WTXL First Alert Weather logo you'll see online, on mobile and on television - adopted for the station by WTXL Creative Services Manager Tonya Herron - will remind you of the potential for inclement weather.
"Our weather can change in a heartbeat," Herron said, "and we want to make sure we're there to alert you first so you can prepare for what the day will hold for you."
Nurse said WTXL will continue relaying severe weather information on Weather NOW channel 27.3 and supplementing that coverage with corresponding Facebook Live streams for social media followers.
First Alert renames and improves upon the philosophy the WTXL weather team practiced through the years as ABC 27 Storm Team Weather to bring people, as Nurse said, "thorough, trustworthy, straightforward, severe weather coverage."
"As communication technology rapidly evolves," Nurse said, "we have had to evolve with it to remain effective in providing the high-quality weather coverage our viewers and followers expect."
The new methods involve better monitoring late-breaking weather - partly through WTXL's partnership with the National Weather Service and related firms - and improving communication efforts within the weather and news departments.
Nurse said successfully implementing the new methods will make it as easy for users of digital platforms to obtain reliable weather information as it is for WTXL television viewers.
Download our WTXL First Alert Weather app for Apple and Android devices to get the latest local weather wherever you go. Also, follow us on Facebook and Twitter for additional local news and hourly updates.