TALLAHASSEE, Fla. (WTXL) -- Wednesday marks the annual Florida Tourism Day.
It's put on each year by the Partnership for Florida's Tourism, designed to show the legislature and Floridians the impact tourism has on the state's economy.
Last year, an estimated 97.3 million visitors came to the Sunshine State, marking the fourth consecutive record year for visit.
Florida Tourism Day kicks off with speakers including Lieutenant Governor Carlos Lopez-Cantera, Attorney General Pam Bondi and Secretary of State Ken Detzner. That's Wednesday from 10 a.m. until noon at the Turnbull Conference Center.
There's also a street festival from 5 p.m. to 8 p.m. at the corner of Adams and Jefferson.
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