VISIT FLORIDA Unveils New Programs To Reach Tourists Internationally

Posted at 3:15 PM, Sep 23, 2014
and last updated 2014-09-23 15:15:00-04

BOCA RATON, FL (WTXL) - VISIT FLORIDA has made six major announcements Tuesday afternoon regarding the future of tourism for the Sunshine State.

At the Florida Governor's Conference on Tourism in Boca Raton, VISIT FLORIDA announced the unveiling of an "Official Florida Guide" app that will be available in English, Spanish, German, and Portuguese. The app is available now, and you can take a glimpse into the workings of the app here.

They have also partnered with Telemundo in order to better reach Hispanic audiences. Alanis Sophia, finalist for La Voz Kids and Florida resident, will be promoting the Sunshine State via social media.

VISIT FLORIDA will be teaming up with National Geographic to showcase Florida's outdoors and Ricky Carmichael, motorcross world title holder, will be working with the organization to reach millennial audiences through his video game.

The organization will be reaching audiences abroad in April 2015 at the Fashion Week in Sao Paolo, Brazil. They will be teaming up with Brand USA to sponsor the event.