Target store to open in Varsity Plaza Center

Target store to open in Varsity Plaza Center
Posted at 12:53 PM, May 23, 2017
and last updated 2017-05-23 12:53:00-04

TALLAHASSEE, Fla. (WTXL) - Target is announcing plans to open its first small-format store in Tallahassee near the Capital City's colleges.

Officials say the new store will be located near the intersection of Tennessee Street and High Road. The Tallahassee small-format Target store is projected to open in July 2018 and will be located in the Varsity Plaza center near Coliseum club.

Target says that they are focused on expanding small-format stores near college campuses, in addition to densely populated urban and suburban neighborhoods. With Target’s small-format stores, assortments are tailored to meet the needs of local guests.

At approximately 30,000 square feet, the new Florida State University store will provide a quick-trip shopping experience with a customized assortment mix, including:

  • A selection of fresh groceries with grab-and-go items and meal solutions for students on a budget
  • Select men’s and women’s apparel and accessories
  • An assortment of cosmetics, personal care and beauty products
  • Curated assortment of home décor including dorm and apartment essentials
  • Services include Starbucks and Order Pickup

Target's Order Pickup service offers even more convenience and added security with the ability to buy online and pickup in store. Online orders are typically ready for pickup at the store within one hour.

In 2017, Target will open seven campus stores across the country, including another store in Florida at the University of Florida - Gainesville.

The retailer plans to operate more than 130 small-format stores by the end of 2019. 

“This location will be completely transformed into a new and updated space with a diverse blend of boutique retail shops, fitness options, everyday essentials and fast-casual and sit-down dining choices,” said Jeff Garrison, partner at S.J. Collins Enterprises. “We anticipate that the new Varsity Plaza will be a bustling location and the perfect fit for Target and a curated merchandising mix. The new center will serve students at the multiple college campuses nearby and also the surrounding neighborhoods. We expect it will become a community hub for shoppers, students and diners.”