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Cherokee chief: Time for Jeep to end use of tribe's name

Jeep Cherokee
Posted at 9:37 AM, Feb 23, 2021
and last updated 2021-02-23 09:37:49-05

TAHLEQUAH, Okla. (AP) — The chief of the Cherokee Nation says it's time for auto maker Jeep to stop using the tribe's name on its Cherokee and Grand Cherokee models.

Chief Chuck Hoskin Jr. said in a statement he believes corporations and team sports should stop using Native American names, images and mascots on their teams and products.

Hoskin's comments were first reported by Car & Driver magazine.

A spokeswoman for Jeep’s parent company, Stellantis, says the vehicle name was carefully selected to honor Native American people.

Hoskin says the best way to honor the Tahlequah, Oklahoma-based tribe is to learn more about their sovereign government and its history.