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LCS, Sachs Media Group enlist superheroes for mask campaign

Posted at 6:21 PM, Aug 11, 2020
and last updated 2020-08-11 18:21:11-04

TALLAHASSEE, Fla. (WTXL) — The Leon County School Board is in a meeting to address budget items as they approach the start of school. But one thing that’s coming to them free of charge is a new campaign to help keep kids safe through COVID-19.

Not all life superheroes wear capes. Sachs Media Group teamed up with Leon county Schools to show your child how they can be life-savers by following a few simple examples to fight the spread of COVID-19.

In a campaign that launched Tuesday, Sachs donated flyers, posters, social distancing decals, and even an animated video to help Leon county students remember six simple behaviors that help prevent the spread of COVID19.

Superhero characters remind students to stay in their force field, or a six foot distance from others and keep on their super hero gear, which of course is their protective face mask.

Sachs President Michelle Ubben says, it was important to them to present the ideas in a relatable way for growing students.

“What we realized and what we think is this really fills a need," said Ubben. "The CDC has put so much great information out there but when we look for materials that were really motivational for students we didn’t see necessarily exactly that.”

Each of the characters comes in two versions, one for younger elementary school children and a more mature version for middle and high schoolers.

Sachs donates all of the items to LCS for free. They’re willing to provide more should the need arise, and hope to make the designs available to other districts across the state and country.