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Florida beach town writes Amazon TV series to lure tourists

Jared Wofford
Posted at 10:56 AM, Jun 22, 2021
and last updated 2021-06-22 10:56:29-04

FORT LAUDERDALE, Fla. (WTXL) — Remember that longing you might have had after an episode of “Sex and The City” to shop at the characters' favorite New York spots and drink cosmopolitans at those chic bars?

Travel marketers in St. Petersburg, Florida, are hoping to capitalize on that same feeling and commissioned an original, scripted TV series to lure tourists to their sugar sand beaches.

The show, called “Life’s Rewards,” aired on Amazon Prime last month.

The million-dollar series features picturesque backdrops like sunsets on the beach, the pier, Tarpon Springs and the posh pink Don CeSar hotel.

Experts say it's a new genre for tourism marketing.