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Expert: Smaller businesses may have more personal gifts for family, friends

Posted at 5:55 PM, Nov 27, 2019
and last updated 2019-11-27 17:55:33-05

TALLAHASSEE, Fla. (WTXL) — With the Thanksgiving holiday Thursday, it also means many people are getting ready for those big sales on Black Friday.

Some people prepare for this holiday by camping outside businesses to hold their spot in line to not miss out on deals they may not see again.

With all the buzz around some of the big retailers for Black Friday, many smaller businesses have a different approach to this day.

We went out and spoke to Maura Scott, a marketing professor at FSU, on how shopping at smaller businesses on Black Friday can mean people are looking for a more personal gift for their friends and family.

"To express that personal connection you have during the holidays, a local firm might be quite effective for that because they understand Tallahassee, the consumers in Tallahassee," Scott explained. "These are people that are not just business owners, but they are also our friends and neighbors."

Scott also says that many companies are aware of the changes in people make towards Black Friday and purchase items online more frequently to avoid large crowds.

She also says the biggest mistake people make is not having a plan and encourages people to do so to avoid overspending during the holidays.