Local Businesses Using Pokémon GO to Lure in Customers

Pokémon GO
Posted at 6:05 PM, Jul 11, 2016

TALLAHASSEE, Fla. (WTXL)- A Tallahassee brewery is turning to a mobile app to boost business.

Pokémon GO is on track to surpass Twitter on Android devices when it comes to Daily Active Users.

The game uses geolocation so you can capture and train Pokémon characters in your own neighborhood.

Local businesses are getting in on the fun, too. 

If they are at a Pokéstop, they can set Lure Modules to attract Pokémon there for 30 minutes and in turn increase foot traffic in their stores. 

That's what Grasslands Brewing Company is doing, and so far they say it has been a success. 

"It's an augmented reality game, which means it takes place partly on your phone, partly in the real world. And you're here and going to be part of it, no matter what you choose. Anybody can show up who has a phone to play the game, so we can either passively be part of that or actively be part of that. And we'd rather actively be part of it and add to the fun of the game," said Scott Hall, the Vice President of Grasslands.

On Friday, Grasslands will team up with other local businesses in Tallahassee to host a Pokémon GO bar crawl to encourage more people to get involved.

The app is available for free at the App Store and Google Play.