Leon County sees economic boom from tourism in 2018

Posted at 5:18 PM, Sep 27, 2018
and last updated 2018-09-27 17:18:00-04

LEON COUNTY, Fla. (WTXL) - Tourism in Leon County is ready to jump into the next fiscal year.

Visit Tallahassee is kicking off a series of forums Thursday night with a special event in CollegeTown. 

Officials say 2018 has been "very successful."

The economic impact from just tourism has been about $920 million.

It's an industry that's seeing a lot of growth lately with nine hotel projects in progress. 

Some more numbers for you:

  • In Fiscal Year 2018, 2.4 million people visited Leon County. About a third of them stayed with friends or family who live here.
  • About 14,000 people work in tourism and hospitality in the county.
  • The county's tourism director said you can't really define Tallahassee by just one or two things. 

"We have so much to offer here in the destination that can compete with any other destination as far as the quality of our products and amenities, outdoor recreation, trails, our culinary aspects, the microbreweries that are coming in. We have a lot to offer," said Kerri Post, Executive Director of Leon County Tourism Office and Visit Tallahassee. 

$1.5 million is being invested to market Leon County for the upcoming fiscal year. 

The county will launch a program called "Seasonal Local."

The goal is to educate residents about how the county is changing as a destination and to encourage people who live here to check out more of it.