TALLAHASSEE, Fla. (WTXL) - City Commissioners approved funding at their meeting Tuesday night for a grass roots community initiative to draw Baby Boomers to the Capital city.
The nonprofit Choose Tallahassee is asking for $20,000 over two years, which they will use for active marketing and promotional efforts.
That includes a national marketing campaign called Home Free, a contest in which the winner receives a free year of rent in the city.
Choose Tallahassee says for Baby Boomers, making the choice to move here is a no-brainer.
"Why not choose Tallahassee? It's a great place to live, we have affordable housing, we have access to good quality healthcare, we have a great four-season no-snow climate, we have no state personal income tax. We've got a lot of things going for us in Tallahassee. Why not, if you're going to relocate somewhere, why not relocate here?" said Dave Brunes, the chairman of the nonprofit.
They say approximately 10,000 Baby Boomers retire each day, and if three-tenths of one percent of them relocated to Tallahassee, they would add at least $1 billion per year in income to the local economy.