Cheerios is featuring its Honey-nut Cheerios Mascot, Buzz, in an effort to boost global bee populations.
The company is partnering with Veseys Seeds and pledged to send out 100-million wildflower seeds.
Anyone interested in helping with the #BringBacktheBeesCampaign can sign up on the Cheerios website to receive 100 free seeds.
Recipients are asked to plant them in a bee-friendly area.
The company's website notes that bee populations are a crucial pollinator for world food supplies and have been declining in recent years.
