VISIT FLORIDA launches redesigned website

Posted at 5:02 PM, Apr 03, 2013
and last updated 2014-07-14 12:13:45-04

TALLAHASSEE, Fla. (WTXL) -- Sharing a little sunshine has now gotten a whole lot easier.

VISIT FLORIDA, the state's official tourism agency, launched a redesigned website Wednesday.

A release from VISIT FLORIDA explains the design of the new website takes function attributes similar to other social network websites.

"The look of the new website may remind users of a scrapbook feel, and that's intentional," said Kevin McGeever, VISIT FLORIDA's senior editor. "At the heart of the new site is storytelling - ours and yours."

"Those include a Pinterest-style grid-based layout, consumer-centric navigation with an intuitive user-friendly content flow, inspirational travel themes that allow users to customize their search through BuzzFeed-like labeling, and a responsive design that lets the site adjust to whatever platform users may choose," the release says.

The redesigned website is expected to make it easier for Florida's estimate 90 million visitors to research about the Sunshine State, or for residents to share stories and information with their friends and family who live outside of Florida.

The launch of the redesigned website comes with VISIT FLORIDA's latest "Must Be the Sunshine" branding campaign and Florida's 500th anniversary.