Using Kickstarter to Boost Your Business

Posted at 5:30 PM, Oct 30, 2014
and last updated 2017-05-30 13:46:48-04

TALLAHASSEE, Fla. (WTXL) -- Whether you're starting from scratch or expanding on an idea you've been working on for years, Kickstarter can be a good way to figure out if consumers agree your concept is worth their money.

"I think it enables a lot of smaller players to bring more unique and creative products at the market a lot easier," said Maxwell Arndt, owner of Swag Brewery.

Arndt is turning to Kickstarter to help grow his business.

Swag Brewery launched just two years ago, and you now can find their craft beer flavored soaps and candy in stores across the country. But when he decided to add one more product to the line, Brew Candles blazed a different path.

"You can get a lot of positive feedback on an idea, but until somebody is willing to put money toward it you don't really know if anybody would really buy that product in the end. This gives people an opportunity to say that yes, I'd spend money on this," he said.

Kickstarter is primarily a funding site, but it easily spins off into what buyers think - and how much they're willing to shell out.

Just last week, the people spoke, and they want Brew Candles! Maxwell's $3,000 goal is now more than 100-percent backed.

His advice? Promotion is key. The more people see your campaign, the more likely they are to take note of your project.

"For the exposure, even if the product doesn't get funded a lot of eyes have seen the campaign, and if it does become successful a lot of people will see it too,” said Maxwell.

So for those looking to get their idea out, Kickstarter can make all the difference.

"It's a soft and easy way to either be told yes it is a good idea, now here's some money to do it. And you're set up to do it because you've got that support, you got that money," Maxwell said. "Or no, this isn't a good idea we're not going to give you money, you shouldn't launch it. I think it's just a great way to vet out new ideas."

Swag Brewery items are available both in store and online, and now that the project has been funded, Brew Candles should be available in time for Christmas.

Tune in next Thursday at 5:30 p.m. to see how another local business is doing, years after a successful Kickstarter campaign.


What Is Crowdfunding? 

Bringing a Community Together Through Kickstarter