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Building Your Brand On Social Media

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Tallahassee, FL (WTXL) -- Being connected online these days is essential to the success of any business or start-up, so it's important to make the most of your social media accounts. 

In this edition of "Your Career," WTXL ABC 27's Christine Souders spoke with Audrey Bell from Hatch & Fly to learn how to better brand yourself online. 

Tips on setting up your personal Facebook account:

  1. Use a real profile photo of you so people can recognize who you are when accepting friend requests
  2. Setup your privacy settings for only friends or friends of friends to be able to see your posts
  3. Enable the setting for tagging to allow you to approve tags in photos before they are seen - let's face it, if it happened in Vegas, you might not want everyone on Facebook to know about it!
  4. Only allow people you actually know to friend you or friends of friends that you know are legit - beware of the random friend requests from people who have no information, and two pictures up that were just recently posted.
  5. Share positive posts at least  90% of the time - filter the negative thoughts and rants to a minimum and make sure if you're saying something that isn't positive that at least your message is constructive, helpful or giving information that could help someone else.
  6. Tell your best friends offline or in private messages when you feel like venting - rarely is this helpful in an online platform
  7. Check-in or give reviews to places you visit
  8. Thank companies by tagging them with @Company Name to help spread the word about your favorite places
  9. The best compliment any business could receive is to be referred by a friend
  10. Check-in to your business and share photos and videos of what you actually do