Marketing Director (Tallahassee)

Posted at 5:49 PM, May 10, 2018
and last updated 2018-08-09 07:37:13-04

WTXL, the ABC Affiliate in Tallahassee, FL seeks a Director of Marketing and Audience Development (DMAD) to lead the station’s marketing department.  This role provides expertise and support to News, Digital, Sales and all other local content efforts for multiplatform creative strategies, and commercial production services.  

This individual is a hands-on leader, skilled in multi-platform marketing, outside media delivery, client creative services projects, and communications and community relations activities. Exceptional organizational and strategic thinking required to implement market research recommendations and achieve goals in audience development and revenue growth.  The DMAD manages a creative team to produce award-worthy, audience-motivating promotion that will expand the station’s rapidly-growing broadcast and digital media presence.

The DMAD is also responsible for the station’s overall marketing strategy, including outside media planning and buying, budgets and employee training modules. Bachelor’s Degree in Marketing, Advertising, Film/Video or related field preferred.  Experience in a marketing leadership position required. Send creative reel demonstrating advanced knowledge of video production, especially Adobe Premiere, Adobe After Effects and DSLR cinematography.

Qualified applicants only, apply online: Attach resume with cover letter, and link to your most recent work.  Drug screen and Motor Vehicle Record check required.  No phone calls please. EOE-M/F/D/V