Facebook started on desktop computers, then made its way onto smartphones and now it wants to own your television too.
Facebook said Tuesday it plans to launch apps for Apple TV, Amazon Fire TV and Samsung Smart TV.
The company says the video apps are expected to roll out soon to these three tv platforms with others to come later.
The launch could position Facebook to grab a share of lucrative tv advertising budgets.
Facebook is also taking steps to make videos more engaging and it's embracing vertical video, a format popularized by rival Snapchat.