NEW YORK (AP) — Showtime will join rival HBO with an online streaming option for those that don't want to pay for cable.
CBS Corp., which owns Showtime, says it will begin streaming next month for $10.99 a month on all Apple devices, including the iPad, iPhone and Apple TV. CBS says Showtime will be available on non-Apple devices soon.
Networks and cable channels have begun to create stand-alone streaming services as a way to reach people who don't subscribe to traditional cable packages that have dozens of channels. HBO Now has been available on Apple devices since April. CBS already has a streaming service for its network, where customers can watch "The Big Bang Theory" and other CBS shows.
Showtime will begin streaming on July 12.