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Wal-Mart Ups Ante on Holiday Shopping

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Posted at 4:31 AM, Oct 31, 2014
and last updated 2014-10-31 14:29:15-04

NEW YORK (AP) — Wal-Mart is doing whatever it takes to rope in holiday shoppers however they want to buy.

For the first time, Wal-Mart is offering free shipping on what it considers the season's top 100 hottest gifts, from board games to items related to Disney's hit film "Frozen," starting Saturday.

Wal-Mart is also planning to offer discounts, or what it refers to as "rollbacks," on more than 20,000 items ranging from groceries to TVs, starting Saturday. The timing is similar to last year, but the discounter says the assortment is broader.

Wal-Mart's move underscores how stores stepping up their game for the holiday shopping season, which accounts for about 20 percent of the retail industry's annual sales.