Identifying Potential Market Segments and Growth Opportunities for an Automotive Manufacturer with the Aid of a Market Assessment Framework - A New Report by Infiniti Research

Posted at 11:37 AM, Feb 20, 2019
and last updated 2019-02-20 11:37:01-05

LONDON--(BUSINESS WIRE)--Feb 20, 2019--A renowned market intelligence solutions provider, Infiniti Research, has recently announced the completion of their latest . The study highlights how the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers to gain a competitive edge in the market.

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Market assessment study for the automotive industry (Graphic: Business Wire)

The rising innovations and latest technologies in the automotive industry are compelling the companies in the automotive industry to find innovative ways to reach out to the customers while meeting the quality standards. Hence, companies are leveraging market assessment framework to outsmart the global competition. Market assessment framework provides comprehensive insights into the automotive market space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.

Want to know how to surpass the rising global competition and gain a strategic position in the market with Infiniti’s market assessment framework?to know how we can help your organization.

The business challenge:The client is a leading luxury car brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach by exporting cars to almost 13 different countries today. With new technologies, intensifying competition, and increased demand for transparency within the marketplace, a major luxury cars manufacturer wanted to identify the most profitable segments and refine their relationship with the consumer base. Additionally, with Infiniti’s market assessment framework, the client wanted to gain insights into their current market scenario to develop customized value propositions.

According to the experts at Infiniti Research,“Market assessment framework gives predictive insights about industry growth and defines key metrics such as size, trends, and projected growth.”

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework,!

The solution offered:The experts at Infiniti Research helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets. This subsequently helped them make necessary adjustments in their design and development approach, and product marketing strategies. Altogether, Infiniti’s market assessment framework helped the client to gain a precise understanding of their market and customers to succeed in the long-term.

Infiniti Research’s market assessment framework helped the client to:

Gain in-depth insights into the factors affecting their businessDetermine the market size, customer segments, buying patternsWondering how your business can benefit from Infiniti’s market assessment engagement?

Infiniti Research’s market assessment framework offered predictive insights on:

Gaining a comprehensive view of the automotive industryAnalyzing the potential market opportunities that aligned with their business goalsInterested in achieving high growth for your business?

to know how our market assessment engagement can help you with the necessary insights.

About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400



SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 02/20/2019 11:37 AM/DISC: 02/20/2019 11:37 AM