Altar’d State Announces Mary Beth Fox Promoted to Chief Merchandising Officer

Posted at 11:58 AM, Feb 11, 2019
and last updated 2019-02-11 11:58:13-05

MARYVILLE, Tenn.--(BUSINESS WIRE)--Feb 11, 2019--Altar’d State is pleased to announce the promotion of Mary Beth Fox to the newly created position of Chief Merchandising Officer. In this new role, Ms. Fox will continue to oversee both the Altar’d State Marketing and E-Commerce teams, while assuming responsibility for leading the company’s Merchant and Planner divisions.

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Altar'd State promotes Mary Beth Fox to Chief Merchandising Officer (Photo: Business Wire)

Ms. Fox joined Altar’d State in November 2011 when the Company had 9 stores in 3 states. She arrived at the Company with an already impressive record of success in connecting storytelling, creative brand strategy, guest loyalty, and compelling marketing programs at several retailers. During her time at Altar’d State, Ms. Fox has been instrumental in the development and execution of Altar’d State’s growth strategies, supporting the Company as it has transformed to more than 100 stores and two successful and beautiful brands.

In partnership with Aaron Walters (Chairman & CEO) and Brian Mason (President), she served as one of the early architects of Altar’d State success supporting Store Operations, Real Estate, Construction and Design, E-Commerce, Guest Services, and Give Back programs. Ms. Fox’s sense of purpose, values, selflessness, creativity, and passion for Altar’d State has helped to shape the culture and people of Altar’d State. Aaron Walters said, “We are pleased to make this announcement today, Mary Beth is a driven, dedicated member of our team. While her professional accomplishments are second to none, what is most impressive is Mary Beth’s commitment to her son, Hunter, and her family as she balances both work and life, focusing on achieving her personal and professional goals.

When Aaron asked Ms. Fox to meet him at Altar’d State’s Huntsville grand opening, it was love at first sight for Ms. Fox. The minute she walked in the store, she knew that she needed to be a part of the journey, and the rest is history. Ms. Fox has played a critical role in not simply introducing Altar’d State to countless guests and associates, but nurturing and endearing the brand and its core values across the company.

About Altar’d State

Altar’d State offers a place of respite and a distinctive shopping experience with the latest fashion finds, the most sought-after accessories, charming home décor and gifts in over 100 boutiques throughout the Midwest, South, Mid-Atlantic, West and Northeast regions. The company seeks to inspire through action and supports a mission of standing out for good in the world. From day one, Altar’d State has pioneered connecting retail with goodwill through efforts ranging from donations in local communities, offering a generous volunteer program for employees, and funding child-focused, global initiatives that support social development efforts in underserved areas in Peru.

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CONTACT: Mikia Scott

865-288-7700 ext. 1042



SOURCE: Altar’d State

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PUB: 02/11/2019 11:58 AM/DISC: 02/11/2019 11:58 AM