A Powerful Marketing Strategy Saves Businesses from Investing in Non-Productive Efforts | Infiniti Research Explains How

Posted at 9:01 AM, Feb 20, 2019
and last updated 2019-02-20 09:01:28-05

LONDON--(BUSINESS WIRE)--Feb 20, 2019--A well-known market intelligence company, Infiniti Research, has announced the completion of their latest downloadable resource on essentials of a successful marketing strategy. A powerful marketing strategy with all the right elements is essential to ensure that the company is not spending money on unfruitful efforts.

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Essentials of a successful marketing strategy (Graphic: Business Wire)

Although several organizations tend to make the mistake of leaving marketing on the end of their budgets and business plans, it is essential to understand that marketing holds a lot of weight on the success of a business. A well-structured marketing strategy provides insights into who the company’s target audience are and their actual needs. Furthermore, it also helps companies identify different buyer personas and direct their marketing communications to suit the needs of each of these groups.

A sound marketing plan will take your business to new heights.and learn how to build the right marketing strategies for your business.

Essentials of a successful marketing strategy

Establish web presence

For most companies, their website is the first marketing opportunity. A website that is attractive and clearly provides insights into what the company does along with social proof of success is essential to establish the company’s online presence.

Build customer relationships

Keeping your current customers happy and engaged with you and your business is the most profitable area of marketing. Delighted customers are most likely to stay loyal to the brand and they are also capable of bringing in new customers through word-of-mouth.

Know how Infiniti’s solutions can help companies formulate robust marketing strategies.

Competitive analysis

Companies need to know who their competitors are and how their products and services are different. What is the price point at which your competitors are selling, and what segment of the market are they aiming to reach? Knowing the ins and outs of your competitors will help you better position your business and stand out from the competition.

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About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Press Contact

Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400



SOURCE: Infiniti Research

Copyright Business Wire 2019.

PUB: 02/20/2019 09:00 AM/DISC: 02/20/2019 09:01 AM