New Florida State logo leaked early, school working with Nike - Tallahassee News | ABC 27 WTXL: News

New Florida State logo leaked early, school working with Nike

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Posted: Thursday, April 3, 2014 10:23 am | Updated: 10:31 pm, Wed Mar 4, 2015.

TALLAHASSEE, Fla. (WTXL) -- Florida State University's new Seminoles logo appears to have now been revealed -- days ahead of its scheduled April 11 debut.


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The new logo was first spotted on a shirt released early at an unidentified Walmart store. That photo, and other photos of the new logo, have been spreading quickly on social media.

Through their website,, FSU Athletics released a teaser video this week touting April 11 for the date of the new logo's release.

There are several noticeable differences between the two logos. "Florida State" in the feather headband in the old logo has been replaced in the new logo with a "FSU". The positioning of the head and mouth have also been changed, with teeth more visible in the new logo.


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The Seminole Tribe of Florida have reportedly signed off on the new logo, however Rob Wilson, Associate Athletic Director for FSU Athletics Communications says they can not confirm the logo spreading throughout social media is in fact the new FSU logo. He confirms they are refining the logo.  

Statement from FSU Athletics:

It is very important for you to know that the refinement we are making to our Seminole Head logo has been under development  for almost two years and that the Seminole Tribe of Florida along with groups representing our student-athletes, coaches, Boosters and university administration were consulted during the process.

During the research phase of the project, we were stunned by the results of a meeting with current student-athletes held over a year ago.  When asked what they considered to be our primary symbol, the group was unanimous in listing the Spear.  In contrast, groups representing our coaches, supporters and administrators all listed the Seminole Head. This revelation reinforced a growing concern as we have seen a steady decline in the use of the Seminole Head logo on uniforms and fan apparel over the years.

The issue was that our Seminole Head, while as recognizable and iconic as any in all of sports, does not reproduce well in a number of mediums.  It is particularly difficult to embroider and impossible to accurately represent on some materials including at midfield at Doak Campbell Stadium.  We believe this image is the best in all of sports and that the result of our efforts will maximize the symbol on a national level.

The refined logo will allow us to use it more prominently across all platforms including our uniforms, sideline apparel and graphics.

We tasked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image.  We arrived at a design that can take FSU Athletics into the future.

On Friday, April 11, we will formally unveil Ignition…Tradition with a symbol that has renewed spark and

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