NEW YORK (AP) — A procrastinator's holiday wish come true: Presents ordered at the last minute can now show up under the Christmas tree that same day.
Amazon, Target, Macy's and other retailers are offering speedier delivery, including overnight and same-day options that will continue even past the holidays.
The focus on faster shipping is one way retailers are catering to shoppers who've become increasingly finicky and impatient. Since the recession, it's not enough to get lower prices; they want the deepest discounts. And when it comes to ordering online, orders need to be shipped fast.
Quick delivery is important for retailers as they head into the winter holiday shopping season, a time when they can make up to 40 percent of their annual sales. U.S. shoppers are expected to spend $61 billion online in November and December, according to research firm comScore.
